With over two years of digital marketing experience, Kalysa is a skilled user-generated content creator, adept in paid media and social creative strategy. Her expertise is broad, encompassing direct-response video editing, creative ideation, creator sourcing, and comprehensive brand strategy development.

Kalysa excels in integrating performance data insights with a deep understanding of brand needs, creating customized strategies that drive brand success, and ensuring both alignment and practicality in every project.

Her capabilities extend to various aspects of digital marketing, including storyboarding, concept ideation, scriptwriting, user-generated content production, and direct-response video editing techniques, as well as post-mortem performance analysis. Kalysa's strategic insights are focused on ensuring that creative projects are not only engaging but also optimized for conversion, adhering to industry best practices.